People often ask me how I got started in this business and why I specialize in radio? Here's the answer:

While a student at the University of Minnesota I took a class in advertising and production. I was sure I wanted to be a writer in some capacity but when we finished the television segment of our class, I knew exactly what I wanted to write. Radio. Simple, fun, and no sharing with Art Directors. Perfect.

Now as radio is usually NOT the first love of a copywriter, since a radio demo is DEFINITELY NOT the way to get an agency gig, I was pretty much SOL. So being more stubborn than bright, I stuck with it.

With wide-eyed optimism I decided that since I loved writing radio, I'd never actually land a job writing radio. I'd need to enter the biz via a circuitous route; voice-over acting. I wrote a handful of spots, recorded them myself, then sent them to the current radio God in Minneapolis, Craig Wiese. Craig called me immediately, laughing hysterically. "You want a career as an actress? You suck! But you're a good writer. Want an internship?" Holy @#!*%. The proverbial door was open.

After a couple months of writing on almost anything I could get in front of Craig, (mostly high ball glasses and boobs) he gave me a job. A couple months after that I even won an award. Several successful years later I was of the opinion that Craig Wiese was the most brilliant person in the business. So when LA called, I jumped at the chance to write radio and suck at voice-overs out there.

Once I spent a few years in Hollywood and had the opportunity to work really hard and have someone else take all the credit, I realized Craig Wiese really was the most brilliant person in the business. So I came home to be his partner…just in time for his funeral. Crap.

I've been on my own ever since.