Just to be clear, the sophomoric tactic I used to get you to click through to my site is a “loose” example of how I grab people. (Although I’m not above being sophomoric.)

Relevance is my game, and after over 25 years, I play it well. I know what’s special about your business, and I know who thinks so. And THEY are who I will talk to…in their language. (I speak fluent Everybody.)

That said, I don’t like to cast a wide net. That’s for rookies and chickens and people who don’t understand the beauty of their own business.

I’m more of a harpoon girl. Identify the target, shoot, bullseye!

EXAMPLE: I’m not gonna waste your resources marketing green juice to teens. They think they’re immortal and your product tastes like ass. It doesn’t matter that you scored a sweet spot rate on The Cartoon Network. The second a TV commercial comes on, teens look at their phones. No and no.

Green juice is for old people in their 30s who have recently discovered consequences. Drinking your product after a bender makes them feel responsible. We’ll leverage their shame and go heavy on digital ads as they binge-watch Dexter from their laptops in bed on Sunday.


Lynda, I must contact you immediately.