CHILDREN’S HOSPITALS AND CLINICS OF MN 

How do you let parents know where to go if their kids need emergency medical care? Share without the scare in a brightly colored OOH campaign. These billboards featured one-word descriptors of reasons kids wind up at a Level 1 Pediatric Trauma Center….and they could be read as fast as accidents happen. BAM!

AGENCY: PETERSON, MILLA, HOOKS