These guys had some funky fresh photography they wanted to roll out for their trunk show. It was inspiring and playful like the looks and vendors participating in the event. To match the mood, we suggested music to fill the mall that was as on-trend as the new, fall lineup, gave it the name “Pop The Trunk”, and the weekend was chart topper.


They liked our first pass at their holiday creative so nice, they gave us the gig twice. The first year centered around the headline, “You Should Come, Sugarplum” and featured charmingly throwback design work by the incredible Crystal Barlow Jensen, giving the mall a cozy, cocoa-sipping, sentimental vibe.

The next year we went more Galleria Glam with our “Fa La Love”, campaign, which centered around the mall’s annual tree skirt display compliments of students from Art Institutes International Minnesota.