THE MOTHER BABY CENTER
This fresh approach to a birthing center featured fresh, new babies. (Like, just out-of-the-shoot). Add some sweet cheeky headlines, info about their all-star staff + comfort of their delightful digs, and born is a campaign about the best place to have a baby and be a baby.
AGENCY: PETERSON, MILLA, HOOKS
And since I do know a bit a out birthing babies myself, I contribute to their blog every now and again.